Ethnography involves observing people in their natural environment. It was originally used by scientists studying cultural groups and lifestyles, but more recently it has been used in technology design. New mobile devices enter a rich environment of people, activities and technologies. Products can fail because they don't fit well within the pre-existing environment or simply don't solve a problem. Our research begins with investigating existing communication and behaviour before new devices are introduced. We are discovering that backpackers experience many daily difficulties, some of which they don't even see as problems, to which technological solutions could be found. With modern technology it is often more difficult to discover what to build instead of how to build it. Ethnographic methods are particularly useful to assist the conceptualization and early design phases of a product.
Ethnographic methods were traditionally used in reasonably stationary environments and are well suited for watching individuals or collocated groups. We are investigating extending these methods to be more useful for extremely mobile users and groups which disperse or conduct simultaneous conversations. One of the most useful tools is the digital audio recorder which allows recording a day's worth of discussion even when observers are not present.